Privacy Policy

Effective Date: 04/01/2026

Lovely Lash & Brows respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, book an appointment, submit a form, communicate with us, or use our services.

By accessing our website or providing your information to us, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect the following types of information:

Personal Information

Information you voluntarily provide, including:

  • Name

  • Email address

  • Mobile phone number

  • Mailing or billing address

  • Appointment and service information

  • Payment and transaction information

  • Information submitted through contact forms, booking forms, consultations, or customer-service communications

Mobile Information

We may collect the mobile phone number you provide when booking an appointment, requesting information, submitting a form, or enrolling in our SMS messaging program.

Website and Usage Information

We may collect the mobile phone number you provide when booking an appointment, requesting information, submitting a form, or enrolling in our SMS messaging program.

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Referring website

  • Date and time of your visit

  • Website interactions

Cookies and Tracking Technologies

We may use cookies and similar technologies to operate our website, remember preferences, measure website activity, improve functionality, and enhance the user experience.

You may adjust your browser settings to refuse or limit cookies. However, some website features may not function properly if cookies are disabled.

How We Use Your Information

Lovely Lash & Brows may use the information we collect to:

  • Schedule, manage, confirm, and update appointments

  • Provide lash, brow, permanent makeup, and related beauty services

  • Process payments and transactions

  • Respond to inquiries and customer-support requests

  • Send appointment confirmations and reminders

  • Send service-related notifications and scheduling updates

  • Manage our SMS messaging program

  • Send promotional messages when you have provided consent

  • Personalize and improve our services

  • Maintain business and transaction records

  • Improve website performance and functionality

  • Prevent fraud, misuse, or unauthorized activity

  • Comply with applicable legal and regulatory obligations

SMS Messaging and Mobile Information

By voluntarily opting in to receive SMS messages from Lovely Lash & Brows, you consent to receive appointment confirmations, reminders, scheduling updates, service notifications, customer-care messages, business updates, and promotional offers.

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP.

Consent to receive promotional text messages is not a condition of purchasing any product or service.

Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

We may share information with subcontractors or service providers that assist us with operational support services, including:

  • Appointment-booking systems

  • Payment processors

  • Customer-service platforms

  • Website hosting

  • Technical support

  • Customer relationship management systems

  • Communications infrastructure

  • SMS aggregators and text-message service providers

All other information-sharing categories exclude SMS opt-in data and consent. Text-message originator opt-in data and consent will not be shared with third parties, except with aggregators and providers of text-message services that support the delivery and operation of our messaging program.

Text-message opt-in information and consent will not be sold, rented, exchanged, or provided to external entities for their independent marketing or promotional purposes.

How We Share Information

Lovely Lash & Brows does not sell or rent your personal information.

We may disclose information only when reasonably necessary to:

  • Provide or manage services you request

  • Process appointments and payments

  • Operate our website and communications systems

  • Work with service providers supporting our business operations

  • Protect the rights, property, safety, or security of Lovely Lash & Brows, our customers, or others

  • Comply with applicable laws, regulations, court orders, subpoenas, or other lawful requests

  • Complete a business transfer, merger, sale, or reorganization, subject to applicable privacy obligations

Service providers are permitted to use information only as necessary to provide contracted services or comply with legal obligations.

Payment Information

Payments may be processed through third-party payment providers. Lovely Lash & Brows may not directly store complete credit card or debit card information.

Payment providers maintain their own privacy and security practices. We encourage you to review the policies of any payment provider used during your transaction.

Data Security

We use reasonable administrative, technical, and physical security measures designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, database, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.

Data Retention

We may retain personal information for as long as reasonably necessary to:

  • Provide services

  • Maintain appointment and transaction records

  • Fulfill the purposes described in this Privacy Policy

  • Resolve disputes

  • Enforce agreements

  • Meet legal, tax, accounting, insurance, and regulatory requirements

When information is no longer reasonably necessary, we may delete it, anonymize it, or securely retain it as required by law.

Your Privacy Choices

Depending on applicable law, you may request to:

  • Access certain personal information we maintain about you

  • Correct inaccurate or outdated information

  • Request deletion of certain personal information

  • Withdraw consent where processing is based on consent

  • Opt out of promotional email communications

  • Opt out of SMS messages by replying STOP

Certain information may need to be retained for legal, transactional, fraud-prevention, or legitimate business purposes.

To submit a privacy request, contact us using the information below.

Third-Party Websites and Services

Our website may include links to third-party websites, booking platforms, payment processors, social-media platforms, or other external services.

Lovely Lash & Brows is not responsible for the privacy practices, content, security, or policies of third-party websites or services. Your use of those services is governed by their respective privacy policies and terms.

Children’s Privacy

Our website and services are not directed toward children under 13 years of age.

We do not knowingly collect personal information online from children under 13 without appropriate parental or legal guardian consent. If we learn that information was collected from a child under 13 without proper authorization, we will take reasonable steps to delete it.

Appointments or services provided to minors may require the consent or involvement of a parent or legal guardian.

Changes to This Privacy Policy

Lovely Lash & Brows may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or legal obligations.

Updates will be posted on this page with a revised effective date. Continued use of our website or services after an update indicates acknowledgment of the revised policy.

Contact Us

For questions, concerns, or requests regarding this Privacy Policy, contact:

Lovely Lash & Brows

28441 S. Tamiami Trail, Suite 205

Bonita Springs, FL 34134

Phone: 239-610-4200

Email: [email protected]

©2026 Lovely Lash & Brows, LLC. | All Rights Reserved